Shelford Heating Joins Cambridge City FC as New Club Sponsor – New Dugout Artwork Unveiled

Cambridge City Football Club is delighted to announce a brand-new partnership with Shelford

Heating, who have come on board as an official club sponsor for the 2025/26 season. The partnership marks the beginning of an exciting relationship between two long-established organisations at the heart of the local community.

As part of the new sponsorship, Shelford Heating’s branding now features proudly on the Stadium Dugouts. The refreshed dugout design delivers a modern, professional look on matchdays and highlights the support of a respected local business that shares the club’s values of quality, reliability, and community commitment.

Founded in the 1960s and based now locally in Sawston, Shelford Heating has built a strong reputation for excellence in heating, plumbing, and renewable energy solutions. Their family-run approach, experienced team, and focus on high-quality workmanship have made them a trusted name across Cambridgeshire for generations.

Cambridge City FC General Manager, Alice Dewey, welcomed the partnership: “We’re thrilled to have Shelford Heating supporting the club. They are a respected local company with deep roots in the community, and it’s fantastic to have their name so prominently displayed on our dugouts. We look forward to building a strong and long-lasting relationship.”

David Humm, Managing Director of Shelford Heating commented: “We’re proud to support Cambridge City FC going forward. We have had a longstanding open friendship and wish to support the young footballers going forward. The club plays such an important role in the local area, and backing the team is a great fit for us. We’re excited to see the new dugout artwork in place and wish the squad every success for the campaign.”

The new sponsorship further strengthens Cambridge City FC’s growing network of local partners, all helping to support the club’s ambition on and off the pitch.