New kit supplier announcement

Cambridge City Announce New Kit Deal with Newmarket Sports and adidas

Cambridge City FC are delighted to announce a new partnership with Newmarket Sports, which will see the club come together under the adidas brand for the upcoming season.

This marks a significant step in the ongoing efforts to bring the men’s and women’s teams together under one identity, as the club moves forward into a new era at its Sawston stadium. The new kit deal reflects a shared vision to operate as one club, with a united look on and off the pitch.

For the 2025/26 season, the club will launch a new adidas away kit, while continuing with the popular Macron bespoke home shirt introduced last year. From the 26/27 season all kits will be adidas.

As part of the deal, the club was keen to work with a local independent business, and Newmarket Sports were a natural choice. Supporting a local supplier aligns with Cambridge City’s commitment to the community and ensures that investment stays within the region. Partnering with local businesses is a key part of the club’s long-term vision as we continue to grow both on and off the pitch.

Cambridge City Chairman Kevin Satchell said:

“This partnership with Newmarket Sports and adidas is a fantastic step forward. It brings a modern, professional feel to the club and supports our ambition to create a unified, community-driven football environment.”

Cambridge City Women’s Chairman Eddie New added:

“This collaboration is more than just a kit deal – it symbolises the shared direction of both our men’s and women’s teams. We’re proud to stand side by side as one club, with one identity, representing our supporters and our city together.”

Ryan Middleton at Newmarket Sports, said:

“We’re thrilled to be partnering with Cambridge City FC and adidas. Supporting a club with such ambition and community spirit is a privilege, and we’re excited to help them look the part as they take this next step.”

The new adidas away kit will be revealed in the coming weeks.

We would like to place on record our thanks to ProKit, who have supplied our most recent Macron kits and supported the club over recent seasons.